As technology and the world evolve, so do how we interact with the world around us. One of the examples of this shift is the rise of LED video walls.
Would you believe the LED video wall market has suddenly reached 23.471 billion in 2023? Well, it’s true, and it’s still expected to grow further and reach 47.5 billion by 2031. That shows the rising demand for LED video walls globally, which is undoubtedly huge.
10 Amazing Trends Of Digital LED Screens
The future of LED video walls is nothing less than a remarkable example. They form interactive experiences that blur the line between digital and physical worlds. Furthermore, there are lots of innovations to minimise their indirect impact.
If we talk about the future trends of LED screens, they are shaping the industry in multiple exciting ways. Let’s explore the fantastic 10 future trends of digital LED screens and discover what the future holds for us.
1. Interactive And Tailored Experience
Have you heard that LED screens will soon integrate with mobile and IoT technologies? This will allow marketers to create personalised, real-time interactive content.
How Interactive Screens Can Be Used:
- Touch Screens: Allowing people to tap, swipe, and interact.
- QR Code Integration: Quick scans for deals, forms, or direct links.
- Live Social Feeds: Real-time tweets, Instagram reels, and comments.
It is more popular than targeted ads, creating unique experiences and responsive designs that adapt to the audience.
2. Durability and Efficiency
Growing focus of the world on eco-friendly, digital screens is no exception. Compared to traditional LED video walls, they consume a lot of energy.
Thus, Tech giants are working on it using durable materials and energy saving technologies. Today’s digital screens are more eco friendly and use 75% less power than older ones.
What Makes LED Screens Greener?
- Energy-saving LED bulbs: Lasts longer and consume less.
- Solar Powered: Charges during the day and shines at night.
- Recyclable Material: Eco friendly technology.
Green LED screens can save energy while keeping streets lit. Thanks to new UK laws, this trend is set to grow even more.
3. Augmented Reality Integration
Whenever we talk about new trends, we can’t forget about Augmented reality. AR technology on LED screens allows businesses to create immersive experiences in public spaces. Here, the end users can directly experience them; it’s like blending digital and physical environments.
4. Smart City Integration
In the age of data, LED screens are getting smarter, too. Soon, there will be more digital screens than any other marketing method. Digital screens can integrate real time data, wayfinding, and even public safety alerts.
Some Of The Key Data Driven Features Are:
- Weather Responsive ads: For instance Sunscreen ads on sunny days.
- Time Based Ads: Coffee deals in the morning and dinner deals at night.
- Audience Tracking: Anonymous insights to help advertisers.
Imagine passing by a digital screen on a winter morning and watching hot coffee ads. Now, that’s smart Ad work.
5. Enhanced 3D Holographic
Talking about future trends of LED video walls, then skipping on the viral 3D holographic is not possible. With advances in 3D and holographic technology, digital screens are getting more engaging and versatile.
Recently, holographic images have taken the world of digital marketing by storm. London has already seen some amazing 3D installations, and this trend is going viral.
Why 3D LED screens Work:
- Grabs Attention: It sells itself.
- Memorable: Create memories; people tend to talk about this.
- Instagramable Content: 3D displays are unique, so people like to snap and share them.
6. Multi Use Spaces For Art And Public Messages
One more futuristic trend of LED video walls is to showcase art. Thus, we can say that they are going to double as social platforms and social displays.
Digital canvases can show works better from local artists and event organisers than any other mode. Which allows screens to integrate into the cultural landscape positively and effectively.
Public Service Screen Ideas
- Emergency Alerts: Real time alerts across the city streets.
- Transport Updates: Bus, tube, and traffic updates.
- Event News: Festivals, events, and trade news.
7. Flexible Modular Design For Pop Up Events
Another emerging trend in London is portable, modular LED screens. They are becoming more standard than pop-up installations. Such digital screens provide convenience to the markers by turning public places into immersive experiences. Especially if there are any for festivals or seasonal events.
8. AI Adaptation And Content Integration
With Al, digital screens can analyse viewer demographics, engagement, and movement patterns to display content accordingly. For instance, during busy traffic hours, screens automatically prioritise high-paying ads. While during tourist seasons, they might feature local guides or other entertainment options.
9. Noise Reduction and Smart Sound Capabilities
Another interesting prediction is that screens will include smart sound technology limiting noise pollution. They will also only deliver audio content selectively to people close to them.
Further, this will allow the screens to deliver impactful multimedia experiences without disrupting the surroundings and environment.
10. Types Of LED Are Dramatically Increasing
The building type of LED Video wall screens is also increasing. Now chip on board and glue on board options are getting more popular among business marketers. Recently, transparent LEDs have also hit the market and are quite popular. Its lower price and ability to display items from behind. That means these transparent LED screens can display both physical and digital views.
Last Note
In 2024, the rise of LED digital displays is set to redefine the landscape of digital signage. Advancements in technology are not only enhancing the visual quality but also expanding its possible interactions. They are now providing better pixels and visuals and serving the business purpose better.
In the future, signage will be more customisable and better integrated with urban environments. It is predicted to play a role in shaping the way people experience and interact with information around the world. The future of signage is bright, and LED technology is leading the charge.
